Do you want to rank on the top positions of google without spending a single buck. Are you eager to know about, how to do keyword research SEO to rank on google? And want to implement the same hack for your website to position it on top? Do you want to know what works and what don’t and how to do appropriate keyword research that drives tone of traffic to your site? Than keep reading this article, to get the answer of your questions.
I would like to clear you one thing before starting this article. For driving huge traffic to any site there is lot more work involved but, keyword research is the starting for all of them. So proper keyword research is so much important in all of them.
Table of Contents
- What is keyword research?
- What is the purpose of keyword research?
- Types of Keyword
- Short Tail Keywords
- Mid Tail Keywords
- Long Tail Keywords
- Which of the keywords will help you to rank?
- How to Research Keywords to Rank on Top Positions on Google?
- Putting your targeted keywords to your blog
What is Keyword Research?
Keyword research is the process of finding those words or phrases, which people search on search engines like google, wing, yahoo etc. So that one(specially bloggers) can get the idea about, what is being searched on search engine by people related to my niche? If blogger will know what people search on search engine about which he is going to write he can target best audience for his blog and drive organic traffic.
well let’s understand it in more simple way –
Let’s assume you are going to write blog about cars. So, it’s your duty to know about what people search about cars on google? What queries they enter on google about cars? So, that you can get to know about what is being searched about cars on google? So, that you can use the same keywords or phrases for your blog to drive people to your blog. Hope now you understand it clearly. If still any doubt remains ask me in the comment section. I’ll try to make it more easier for you.
What is the Purpose of Keyword Research?
The purpose behind keyword research and overall SEO is driving organic traffic to your blog or site. So, that you can get more and more organic visitors to your site without spending money to get traffic. With the help of SEO the game of getting free traffic to any blog or site can be played. And keyword research is the initial and most important part of SEO. With the help of exact keyword research you can get free traffic from google.
We as a human use language to communicate to show our feelings. In the same way search engines understand the language of keywords to search for anything which people want to know. For example you have a blog about “World’s Best High Speed Cars” On your site. But if you haven’t choose the appropriate keywords which people search on search engine about “World’s Best High Speed Cars”. So, how the search engine will know that you have a blog about “World’s Best High Speed Cars” On your site? If search engine will not know then, how people will reach to your blog and read it? That’s why keyword research is so important.
Types of Keywords
For SEO basically there are three types of keywords (keywords have huge variety but as beginner three types of keywords are enough to learn). With the help of these three types of keywords you can do SEO for your site and these keywords will help you to rank on google. Let’s read them one by one-
- Short Tail Keywords, Short tail keywords are those words or phrases which get sum up in 1 word such as camera, mobile, laptops, SEO etc. These are the one words or phrases that’s why they are named as short tail keywords.
- Mid Tail Keywords, mid tail keywords are those words or phrases which get sum up in 2-3 words such as best cameras, mobiles under 10000, laptops for programmers, Best SEO tools, etc. These are the 2-3 words or phrase that’s why they are called short tail keywords.
- Long Tail Keywords, long tail keywords are those words or phrases which are longer than 3 words such as best deals on cameras, best mobiles to buy under 1000, top 5 laptops to buy for programmer, List of best free SEO tools, etc. These are the long words or phrases more than 3 words that’s why they are called long tail keywords.
Which of the Keywords Will Help You to Rank?
Less competitive keywords will help you to rank better. You can target those keywords which are less competitive so that, there will less or no competition for your blog which will help you to rank better on google. You can target long tail keywords based on their difficulty level to rank easier. Ranking for short tail keywords is bit difficult because there is high competition in the market for short tail keywords there are lot more advertising companies which run ads of brands so there is high competition for short tail keywords. Mid tail keywords are less competitive in comparison to short tail keywords but, still they are harder to rank.
But you can rank easily for long tail keywords because they are less competitive no paid ads run for long tail keywords. And they are easier to rank. If you have started to write blogs and you want organic traffic to your site. You should target those keywords which are less competitive (Long Tail Keywords) so that, you can rank easier and better.
Remember, you can use long tail keywords to rank for, but keep in mind ranking for long tail keywords only, may reduce the reputation of your site. So keep in mind while targeting long tail keywords you also target on less competitive short tail keywords. You can take in ratio of 10 which is 8:2. If you are writing 10 blogs than write at least two article which focus low competitive short tail keywords. Because you want to learn keyword research for SEO because you want organic traffic to your site. So it’s my job to tell the way by which your site reputation stay good along with you get organic traffic to your site.
How to Research Keywords to Rank on Top Positions on Google?
There are variety of tools available on google which can help you in keyword research for SEO. These tools provide you accurate data so you can do keyword research using these tools which are listed below.
- SEMRUSH, SEMrush is recognized as the best SEO suite according to US Search Awards 2019, MENA Search Awards 2019 and SEMY Awards 2019. It is also the best digital tool according to Interactive Marketing Awards 2019.
- AHREF, Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support
- UBERSUGGEST, Want more traffic? Ubersuggest shows you how to win the game of SEO.
- MOZ SEO, moz SEO is one of the best tool for the overall SEO for your website.
- GOGGLE KEYWORD PLANNER, to target? Identify the most relevant keywords for your brand with Google’s keyword suggestion tool, the Google Keyword Planner.
These were the five tools which you can use for keyword research for SEO. But keep in mind there are a lot more tools available for keyword research. If you want to use free tool for keyword research for SEO use ubersuggest and google keyword planner. Ubersuggest is also a paid tool like others but some features of ubersuggest are still free to use and which are enough un the beginning.
Putting your targeted keywords to your blog
In wordpress it is very easy to put your targeted keywords with the help of plugin. And here I’ll recommend you the best plugin YoastSEO. For the SEO of your site. YoastSEO have the free and premium versions but if you don’t want to buy premium version your work can be done in free version. So relax about spending money.
In YoastSEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. Then it run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots. In YoastSEO Premium, they take this one major step further. They will not only check for the keyword or keyphrase you enter, but they will analyze your text on all variations of that word or phrase.
My purpose behind writing this article is to give you the best knowledge according to my experience and knowledge. If you will let me know in the comment section whether you find this article helpful or not. If you will tell me in the comment section, it will motivate me to write more articles for you. So that you can get more knowledge about SEO, Blogging, Digital Marketing, Affiliate marketing. Thankyou.!