Instagram is one of the most popular social media platform with millions of daily active users. As Instagram introduced its new feature Instagram Reels which is getting viral these days and the small creators are using Instagram Reels to make their content viral.
You don’t need to create content too professionally to start using reels and to go viral with the help of it.
We have performed some experiments on Instagram Reels with an Instagram account, and we got shocking results. which I am going to share with you during this article, so keep reading.
So, let’s walk through step by step process, so that you also can start using Instagram Reels to make your content viral.
Things you will Learn
How to Go Viral Using Instagram Reels-
As we started using Instagram Reels for one of our accounts hindi._.alfaaz. After some time we started seeing a spike of visitors, and impression for that account which is consistently getting double every day as you can see on the screen shot above.
In just 7 days from January 5 to January 11, we got about more than 300K impression. I know that’s not a ton but enough for starting.
But earlier, we were just uploading normal post with hashtags and we were getting nothing, as you can see the screen shot below.
Now, as you can see this account is getting about 70k+ impression everyday and it’s growing 2x everyday.
This account has just started getting spike of Followers also.
One of my friends Ajesh is working on this account and he started uploading Instagram reels for this account, which results a spike of visitors and followers for hindi._.alfaaz.
Why Instagram Reels are Getting Viral?
It’s not the case with hindi._.alfaaz, those who are uploading reels are going viral. Yet we tried out the same approach with the another Instagram account which has just 100+ followers and we got shocking results again .
We got about 8K+ reach and 25 new followers with these reels which are more than enough for this account. You can check the reels on this account here.
And those who are uploading Instagram reels are going viral. There is a big reason behind it. And the reason is-
As Instagram introduced reels in 2019 in Brazil just for testing purposes. Later on, in 2020 Instagram introduced reels on other countries after getting good response from Brazil.
So, as the reels were introduced, it was a new concept. No one was or a few were aware of reels. But within the last few months reels are going viral, because people are getting aware of reels and searching for them.
But there is not enough reels are created yet, as it’s still a new concept. That’s why Instagram needs to repeat or present the same reel again again in front of millions of users who love watching reels.
That simply means if you start creating reels in the beginning of 2021 or till the mid 2021. You will face almost zero competition.
Your chances are higher to go viral.
So, What is Instagram Reels?
Instagram reels is a concept of uploading short videos like Tik-Tok. You can use a variety of effects for your reel videos. You can add decent music within your video clips just like Tik-Tok.
Instagram has created a separated feed for uploading reels where users can upload reels from their account. You can upload the videos (of 2 seconds to 30 seconds) using the reels feed.
How To Start Uploading Instagram Reels?
If you are using the older version of Instagram first of all update it to access the reels feed.
From the below feeds on Instagram now you can see the Reels feed also.
You can click that icon to accessing the reels section. Now you can scroll to watch the available reels in Instagram.
You can click over the camera icon to upload your own reels.
Reels provide a variety of effects and music for your video clips you can add them to make your creativity to the next level.
Instagram Reels vs Tik-Tok
Instagram reels was introduced after the TikTok ban and it follows the same concept as TikTok. So, reels are almost similar to TikTok.
TikTok is a platform to create and share short entertaining videos for small creators. For those people who don’t have a platform to show their creativity.
But as it was banned especially in India, Instagram found a big opportunity for them to create a platform like TikTok.
So, IG launched reels which is almost similar to TikTok.
Now reels helped IG to gain more reach and popularity and new users also. Because most of the people who can’t use TikTok are looking for a platform where they can create and share their creativity. So they found IG is the best platform for them.
Related Article
How to start a fashion blog on Instagram?
You Can Use Instagram Reels For your Benefit
There is no doubt reels are getting viral day by day and yet there is not enough content uploaded by users.
So, you can take benefit of this opportunity if you want to go viral, here is how?
#1- Reels for creators-
If you are a creator and create short videos or love to create. You can use reels to show your creativity.
Reels are getting viral day by day and people are now searching for reels. If you are creating reels, your chances are higher to reach out to those people who are searching for reels to show them your creativity.
#2- Reels for Small Business-
If you are a small business and want to acquire potential customers for your business. If you want to sell your products or services among new customers.
Then, you must start creating reels for your business to get more reach for your business and more customers as well.
#3- Reels for artists-
If you are an artist, singer, etc, then reels can make you viral due to it’s increasing demand.
You can start creating reels from today and soon you can get thousands of engagement with your reels.
#4- Reels for Entertainment purpose-
Well, Instagram developed reels just for entertainment purpose. But you can use it for your profit, or you can create reels just for entertainment.
You can go viral with the help of reels by entertaining people.
